Testing Fairway Woods at the Miles of Golf Cluboratory

There’s lots of buzz this year about fairway woods because of some significant breakthrough technology.  “Make friends with the new breed … before someone decides these clubs are too long and need extra scrutiny,” was the zippy line in the morning NYTimes that got us out of the arm chairs and over to see Brent Norton at the Miles of Golf Cluboratory.

First, what ARE fairway woods, exactly?

Around for a long time, they are often called “fairway metals” these days.  Designed for maximum distance off the tee or fairway, they have over time given ground somewhat to hybrids.  This year, big changes in the engineering of these clubs have made for faster swings, easier hitting, longer distance.
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We took tested fairway woods at the Cluboratory.
Here’s how a typical club testing goes:

What to Expect
Bring along your old club that you’re considering replacing.  Plan to spend 45 minutes to an hour and hit about 75 balls.  Fee for club testing is $25, fully refundable if you make a purchase.  Making an appointment is always a good idea.

Get-Acquainted Conversation
What we’re looking for, our game, our current clubs, anything helpful in defining the mission – just tell it like it is.
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Club Technology – Explanations and Examples
The conversation with Brent touches on fairway woods vs hybrids; loft and spin; club playability for women’s slower swing speeds; new technology/engineering, particularly the Adams Speedline Fast 12 and Taylormade Rocketballz Fairway Wood.  You’ll get as much technical info as you want.

Getting Ready
We hit some warm up shots while Brent gathered seven clubs for us to test.
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Trying Them Out
The Cluboratory has a sweet, peaceful glow in the morning sun, but make no mistake, Brent is hard at work.  He hands us clubs, watches, analyzes, gives us another.  We hit with our old club too, making comparisons.  Brent knows more about my swing in 5 minutes than I know in 5 years.  It’s a team effort – my swing, his knowledge; together we’ll narrow the selection down to the club that works.

The Good Feeling
You’ll know it when you hit it – which is why it’s so valuable to test clubs in the Cluboratory.  It’s not always the latest and greatest technology that works.  It’s the one that generates confidence and consistency for YOU.

Thanks, Brent!

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